What is Opportunity Score?

Opportunity Score measures a keyword's value in a context or topic.

Opportunity Score considers the keyword search volume, competitiveness, ease of optimization, and the traffic potential of the keyword in a particular niche.

The number ranges from 0 -100, with 100 being the best and 0 the worst. 

Generally speaking:

  • A keyword with a higher Opportunity Score = high volume, low competition, likely easier to rank for
  • A keyword with a lower Opportunity Score = low Volume, high competition, likely harder to rank for

Just so you know, Opportunity Score is a dynamic calculation, so the same keyword may have a different Opportunity Score depending on which keywords it is compared with.

Learn more about Opportunity Score here: Opportunity Score Tutorial.

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