Step 6: Optimize Content
This article will go over 2 methods of optimizing your content for search engines.
Method 1: Manual optimization
- First, head over to the SEO tab. Here, you’ll see a lot of different SEO metrics. (see: Definitions of Features In the Content Optimizer)
- Each metric is benchmarked against the Top 10 pages. To optimize your content, you want to make sure you’re meeting the suggested targets.
- To further improve your Content Score, you can follow the SEO Suggestions checklist: a list of actionable items you can follow to boost your content score and improve your optimization for search engines.
- After completing a specific item, you’ll see a checkmark to the left of the item and see your Content Score increase.
Method 2: Auto-optimization
See article: How to use the Auto-Optimizer
Tip: To get a more in-depth analysis of your competitors (the top 10), click on the View full list of SERP button